Saturday, October 29, 2011

Review: W7 Sparkle eyeliners in Green and Pink, Photo and Swatch


Hi Everyone,

Online shopping is something I started recently and I am always on the lookout for snazzy eye makeup products, so when I found these eyeliners from W7 listed in ebay, I didn’t hesitate. Good for me! J




Product being reviewed: W7 Sparkle eyeliners in pink [shade 04] and green [shade 06]
Price: INR 199 each for 6ml of the product though I found it for sale in Amazon UK for £1.00 each and for £1.50 in fragrancedirect.

Colors available: I found around 6 shades [black, silver, gold, blue] in total in ebay and in other websites

About the company: Warpaint cosmetics Ltd., SLO 9HW, England[no website available, which is weird espl in this online-ecommerce age!]
Expiry date/Shelf Life: Not mentioned and I couldn’t check it online [checkcosmetic.net- this site is very useful espl if you’re buying things from online]

Ingredients: Aqua, butylene glycol, PVP, Acrylates/C10-30Alkyl acrylate cross polymer, imidazolidinyl urea, methyl paraben, sodium hydroxide, +/- Mica, polyethylene terephthalate, acrylates copolymer, CI 77000, CI77499, CI77891.

Weirdly enough, I found that the colorants listed for both pink and green are the same!!
I am slightly scared whenever I read all the chemicals listed espl when its to be applied over eyes. So I am categorizing things as safe and not so safe. Here it goes:
Butylene glycol (BG) (1,3-Butanediol, CAS No. 107-88-0) is a common humectant and solubilizer used in cosmetic and food preparations. – Safe [as per FDA]
imidazolidinyl urea - These are the most commonly used preservatives after the parabens. They are well established as a primary cause of contact dermatitis (American Academy of Dermatology) – Scary!!!!!!
PVP/VA Copolymer — A petroleum-derived chemical used in hairsprays, wavesets and other cosmetics. It can be considered toxic, since particles may contribute to foreign bodies in the lungs of sensitive persons. – Okay, not great but not too bad huh!
Polyethylene Terephthalate occurs both as a transparent material and as a white, semi-crystalline material. In cosmetics and personal care products, Polyethylene Terephthalate is used in the formulation of foundations, leg and body paints, nail polish and enamels, and hair coloring products. –Safe as per FDA
Sodium Hydroxide is used to control the pH of cosmetics and personal care products – Safe as per FDA. Acrylates/C10-30 Alkyl Acrylate Crosspolymer is a non-toxic thickener suitable for use in formulations, which demand superior appearance – Safe as couldn’t find anything seriously bad. Colorants and parabens are obviously not so good, so overall this is an okay product if not used daily.
What the product says [from website]: “Glitterize your eyes with W7 Sparkle EyeLiner. Create a dazzling effect with these amazing colours, which contains glitter for beautiful eccentric looking eyes.”

Packaging: The transparent tiny pot is cute with the long black cap and its plastic casing so no worry about breaking it [thank god, cos I dropped it already like 4 times!] The ingredients are clearly listed alongwith batchcode in the sticker attached [see pic] which I found was really good as compared to the tiny indistinguishable writings often found on the plastic cover of the products.

My experience:
This is a sparkle eyeliner and it has loads of glitter but they are not chunky or cheap-looking. I honestly didn’t expect much from a glitter eyeliner except to add some effect on top of normal eyeliners for some party makeup but this is good enough to be applied on its own with decent pigmentation. I applied this on the upper lid and did not experience any irritation. There was a mild cooling effect, a wait of 10secs and voila! the glitter liner was set. The wand applicator is very good and soft against skin, but the problem is its difficult to create thin/fine lines, but then with a sparkle liner who is going for low-key!!


Why I like this?
  • Glides on smoothly to create a thick but nice line of glitter liner with decent pigmentation [the above swatch is with just 1 swipe and as you can see the color is very clear]
  • Dries fast enough -10secs is all it takes
  • Wand applicator is very soft and smooth
  • No irritation, no heaviness of eyes and no drop-off [thank god, I hate glitter all over my face]
  • Stays for upto 4-5 hours [even then no flaking or dropping off] after which I removed it with soap
  • Cute and useful packaging- I hate when my makeup container breaks!
  • Affordable [not sure if its cheap]
Why I should probably chuck it?
  • Chemicals listed espl the urea one..
  • Precision lining is difficult with the thick tipped wand
  • It has a very chemically smell which is not very evident as its an eye product
  • Expiry date not mentioned
  • Availability- I have not seen this in shops, and I found it only in ebay so far
Finally my rating: 7 out of 10 [minus for no expiry date, for urea and for availability]
Will I buy it again: Sure, planning to buy the blue and the silver ones, after all a girl needs some glitter!!! J
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